Awesome Brand with a Great Concept: Negative Underwear

An often overlooked and uncared-for industry, the underwear industry deserves a lot more attention than it gets. It is, after all, the one thing we wear everyday (or most days, in some cases). Two college buddies and fashion afficionados, Marissa Vosper and Lauren Schwab, decided to take matters into their own hands after being fed up with the lack of attention being paid to comfortable, simple, and modern underwear. Their take on underwear is, in my opinion, what underwear should be. The unfortunate thing about the underwear industry is that you have to compromise comfort for looks and vice versa. With Negative, you can have both!They eliminated all frills, lace, and uncomfortable-ness from typical bras and underwear. At this point, you may have an image in your mind resembling granny panties or something similar, but Negative is nowhere near that. Their underwear covers just what it should, no more, no less. One of my favorite bras from their most recent collection is the Black Essaouira Demi Bra, partly because Essaouira is a city in Morocco, and also because it's somewhat see through and looks super comfortable. Another bra that I really like is the White Boa Demi Bra. I think that underwear is a wardrobe staple, and most people would agree, therefore it is something worth investing in. Negative Underwear is a brand with a great concept and deserves a ton of attention.
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